Despite The Hype, Gartner Says Smart Watches Will Not Dominate Consumer Spending During the Holiday Season

21.11.2013
Klára Zavadilová

Despite the hype surrounding smart watches, they are unlikely to be featured on many consumers' holiday wish lists this year, according to Gartner, Inc. Gartner said premium pricing paired with an unclear value proposition will steer consumers' spending toward tablets and fitness bands, leading to lackluster sales of smart watches this holiday season.