To build and manage effective relationship with Gartner should be given priority by technology companies especially on emerging markets. We brought together proven best practices for more efficient interactions with Gartner analysts and measurable business value to your company.
Market share is one of the most important metrics used by executives in any business. Through Gartner Market Share Analysis methodology, clients understand how share is allocated among 1,200 technology providers in over 30 key markets. Our detailed analysis of how provider revenue is distributed reveals what types of solutions are succeeding and where opportunities exist for providers to take additional share.
When markets are growing and IT solutions are stable yet competitive, Magic Quadrants provide the best tool for understanding the positioning of the providers; however, when new markets emerge and the offerings are in flux, or, when a market matures to the point that the offerings become fairly interchangeable, comparative positioning is less important than an analysis of the market itself. In these scenarios, a Gartner Market Guide can provide the right insight.
Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications. To learn more about how to use Gartner Hype Cycles to discern the hype from what’s commercially viable and understand when will such claims pay off, if at all, check out this article on Gartner.com.
As an essential companion to the Gartner Magic Quadrant, this methodology provides deeper insight into providers’ product and service offerings. See Gartner website for more information on how to use this research to further investigate product and service ratings based on key capabilities set to important, differentiating use cases.
Magic Quadrants are giving you a wide-angle view of the relative positions of the competing players within a specific technology market. For more details on how does a Gartner Magic Quadrant work and how to use it to get an analysis into product or service functionality see Gartner website.
Gartner methodology in your organization.