Agenda
Get insights into partner and channel strategies from Gartner Research Vice President Neil McMurchy, the top expert on tech CEO growth strategies.
Accelerating your business growth through partner channels is a common strategy for growth software companies, whether it helps you access new customers, or provides necessary services around your products. But partnering at scale can also be difficult to execute and can be a major drain on resources if not done in a structured and pragmatic way.
In this session Neil McMurchy VP Tech CEO Research will provide practical, executable advice on the following topics:
- What is ‘scale’ and why does it matter to your growth and the value of your business
- Building an effective channel strategy and execution (how to work out if a channel is right for your business, how to adopt a ‘due diligence’ approach to building an effective channel, organising your business to manage and grow your channel & the top 3 mistakes to avoid)
Speaker
Neil McMurchy is Research Vice President in Gartner Research and part of the Tech CEO team. Mr. McMurchy’s personal areas of specialization are working with CEOs , founders and boards of software and service providers, from start-ups through scale-ups, on how to grow , how to organize and structure for growth, how to build effective channels, shorten and optimize sales cycles, and make better decisions about entering new markets. All his advice is given in the context of CEOs looking for pragmatic and executable advice in a resource constrained situation. He has worked with tech CEOs in EMEA, Asia Pacific and North America.