Gartner Webinars
Regularly, a selection of inspiring online webinars with our analysts is put together for your convenience (on demand). However, we recommend you refer to the constantly updated comprehensive list of webinars available from Gartner website. Webinars are in English and accessible free of charge.
The Top Trends in Digital Marketing: Consumer Goods 2023
ON-DEMAND, Analysts: Noam Dorros, Greg Carlucci
Consumer-products marketing budgets increased from 8% of total revenue in 2022 to 10.9% in 2023, which, according to the Gartner CMO Spend and Strategy Survey, is the largest increase across industries. While promising, hurdles remain for continued growth. Consumer behavior shifts attributed to a pending recession, inflationary concerns, rising health consciousness, sustainability, and demand for brand authenticity will challenge consumer product brands’ digital marketing efforts. To stay relevant in a highly competitive environment, brands must keep informed on industry trends and behavioral shifts in a rapidly evolving digital landscape. This complimentary marketing webinar will explore consumer behaviors, trends, and best-in-class digital marketing that shape the consumer products industry and help chief marketing officers (CMOs) and digital marketing leaders refine their strategy for 2023 and beyond.
Turn Your IT Strategy Into a Reality With a Business-Aligned Execution Blueprint
ON-DEMAND, Analysts: Ian Cox, Tomas Nielsen
In the digital era, the closer the relationship between an enterprise’s business and IT strategies, the more likely it is to achieve its strategic goals. However, a good plan does not guarantee success. The strategy must be shared, understood, and supported widely across the enterprise, and be well implemented. However, only 47% of organizations successfully accomplish their strategy objectives, according to a Gartner study. This complimentary IT strategy webinar will provide CIOs with a template for and examples of a strategy execution charter that will drive execution success.
5 Principles to Succeed With Business and Technology Simplification
ON-DEMAND, Analyst: Dave Aron
Every organization, over time, develops poor and unnecessary levels of complexity in their assets, processes, and product and service portfolios. Executive leaders must consistently simplify their businesses to achieve long-term profitable growth while managing risk. This requires them to negotiate functional, economic, and political challenges. Addressing these has numerous benefits, including cost reduction, greater agility, and improved stakeholder experience, but it also lays the groundwork for further business growth. Most organizations lack effective simplification governance that is capable of addressing and prioritizing it over other initiatives, such as revenue generation and urgent risk reduction. The reality is that simplicity is highly valuable, but it is not simple and straightforward. This complimentary webinar explores best practices that highly experienced executives use to achieve successful business and technology simplification.
Gartner’s Top Cybersecurity Predictions 2023-2024
September 08, 2023 4:00 p.m. CEST, Analyst: Craig Porter
The impact of the pandemic and the rapid acceleration of digital initiatives in a short time forced organizations to control and manage disruptions to their businesses. Security and risk management leaders must take into account forward-looking strategic planning assumptions when allocating resources, selecting products, and prioritizing services and initiatives as they manage the recovery and renewal phases of the past three years. This begs the question: How do security and risk management leaders keep up with the future of digital in a post-pandemic scenario? This complimentary cybersecurity webinar reveals Gartner’s insights into the top predictions for 2023 and beyond. You will understand how to create a successful and resilient cybersecurity program built for the digital era.