Gartner conducts regular survey about customer acquisition tactics and strategies of technology companies. Mark Wesker will present key results and insights from the latest data collected among more than 220 technology CEOs from Europe, North America and Asia Pacific. Briefing will cover, among other things:
- The range of customer acquisition strategies used by technology companies today and which dominate,
- What sales practices are most effective in terms of customer acquisition and retention,
- Which sales skills and compensation models are used by the most successful sales/acquisition teams.
Mark Wesker is a Senior Director within Gartner’s Technology and Service Provider (T&SP) organization. Mr. Wesker’s research and advisory engagements serve company CEOs, and other members of the C-Suite, as well as product, marketing and sales executives. His advisory services assist companies in aligning products with markets, ecosystems with channels and business models with financing strategies. With a sharp focus on technology, he prioritizes mapping technical strengths to potential market opportunities.
He brings 25 years of experience as a high-tech executive in all aspects of the software business. From startups to IPOs to running a public company, his background includes a unique blend of software operations, financing, product/project management and marketing expertise, with particular strength in the gray space representing the intersection of business and technology. Having worked in leadership positions in large and small tech product and services companies, he brings a well-rounded perspective to the challenges associated with succeeding in the technology business.
This event is by invitation only and the capacity is limited. If you would like to register, please e-mail email@example.com. You will receive a confirmation once we process your registration.
Gartner Seat Holders and special invitations: Free Access
Standard price: 2900 CZK excl. VAT
Group Discount (1 complimentary registration for every 2 paid registrations)